Popular
UTM Builder
Build campaign URLs that make every marketing click measurable.
Advertising tools
Track campaigns and turn advertising numbers into clear decisions.
Advertising
The little things you need. Ready when you are.
UTM Parser
Extract campaign source, medium, name, term and content from a URL.
URL Encoder / Decoder
Encode or decode a URL component without changing your source text.
URL Parameter Editor
Add or replace query parameters while keeping the URL fragment.
CPC Calculator
Calculate the average advertising cost per click.
CPM Calculator
Calculate the advertising cost per 1,000 impressions.
CTR Calculator
Measure the share of impressions that became clicks.
CPA Calculator
Calculate the cost of each attributed acquisition.
Essential
ROAS Calculator
Know how much revenue you earn for every dollar of ad spend.
ROI Calculator
Measure net return relative to total investment.
Conversion Rate Calculator
Calculate the percentage of visits that result in a conversion.
Ad Budget Calculator
Estimate spend from a target conversion count and expected CPA.
Google Ads Headline Checker
Check text against the 30-character responsive search ad headline limit.
Google Ads Description Checker
Check descriptions against the 90-character responsive search ad limit.
Ad Pixel Code Checker
Find common analytics and advertising pixel code in a webpage.
