UTM Builder
Build campaign URLs that make every marketing click measurable.
Calculate the percentage of visits that result in a conversion.
Your input stays in your browser. No account needed.
Fill in the details and run the tool.
Your result will appear here.
Conversion rate = conversions ÷ visits × 100%. Use unique converted visits if measuring a visitor conversion rate.
Conversion rate = conversions ÷ visits × 100%. Use unique converted visits if measuring a visitor conversion rate.
Conversion Rate Calculator is free and does not require an account. Copy or download the result for your workflow.
Inputs and files are processed on your device. Anonymous usage events never contain your input or generated output.